Motors.co.uk has integrated new iVendi technology into the website in order to place a dealer finance offering more prominently on the website.
The standard view for a car can now show HP and PCP examples, as well as a finance calculator from each dealer’s panel of lenders, next to the main image of the vehicle.
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The tools allow each dealer to manage all key aspects of their financine offering online, including products from one or more lender.
James Tew, chief executive officer at iVendi, said: “As our experience of online motor finance increases, we are learning more about how to make it work best for the dealer and the customer.
“The presentation style that will be used on Motors.co.uk embodies everything we know about how to make motor finance penetration as high as possible in terms of elements such as page design and functionality. This is crucial. Getting these factors right can produce an increase of around 300% in online motor finance sales.
“There is a growing realisation that online motor finance is a highly credible way to drive revenue through meeting a genuine customer need. What we have provided here underlines that trend.”
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