Sword Apak has recruited Jeff Bunch as its new vice president of global sales.

Bunch joined from America’s Auto Auction, where he was chief operating officer. Before this he worked at Auction Credit, where he had been employed as both chief operating officer, and then chief executive officer. His overall career in the automotive finance industry spans over 20 years.

In his new role, Bunch will have a number of duties, including managing key strategies for the global sales team and the continued expansion of the business worldwide, and building on the relationships with Sword Apak’s client base and network.

He said: "I’m very excited to join the team of experts at Sword Apak and help the business continue to flourish globally. It’s highly important to ensure we help our clients achieve excellence and use our wealth of industry knowledge across the business to make our clients, and in turn our company, successful."