Paragon Car Finance, the vehicle finance arm of Paragon Bank, has appointed three new major account managers to expand business across the UK with large brokers and dealer groups.

Heidi Liddiment joined Paragon Car Finance as a major account manager for the South, having previously worked as area sales manager at Barclays Partner Finance.

Steve Williams will cover the North West. Williams is also a former area sales manager at Barclays Partner Finance.

Donna Hodgett will provide the link with dealers and brokers in East Anglia, introducing Paragon Car Finance to dealers in the east of the country for the first time. Donna joined from Close Brothers Motor Finance.

Julian Rance, head of Paragon Car Finance said: "We’re delighted to welcome Heidi, Steve and Donna to the team at such an exciting time for the business. They are all highly experienced individuals, each with a proven track record of working closely with brokers and dealers to develop finance solutions and support that can help our customers achieve sales and grow their business."