European manufacturing partnership PSA Peugeot Citroën has signed a three-year solus de-fleet deal in the UK with remarketing group Manheim.
The deal includes the continuation of an inspection and collection service for 23,000 vehicles a year, as well as physical and online auctions, dealer-to-dealer exchange and retail marketing services such as used vehicle locators, photography and point of sale products.
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In a company statement, Manheim said it expects to double the number of Peugeot and Citroën units sold through its auctions.
Steve Wass, head of used vehicles at PSA Peugeot Citroën UK, said the "obviously substantial" requirements for the two brands necessitated a "stringent" tender process for the deal from which Manheim demonstrated the ability to "maximise speed of sale and meet multi-channel remarketing objectives," thanks to its experience in the market.
richard.brown@timetric.com
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