Volkswagen Group (VW) has unveiled plans to launch an entry-level, affordable electric vehicle (EVs) for the European market.

The world premiere of these new models is scheduled for 2027, VW said in a statement.

VW aims to offer compact, budget-friendly electric vehicles priced around €20,000, fulfilling its promise of making e-mobility accessible to all. This initiative aligns with Volkswagen’s longstanding commitment to affordable mobility and social responsibility.

CEO Oliver Blume highlighted the significance of this move: “Generations of people associate Volkswagen with their first car and affordable mobility. We’re launching a project focused on entry-level electric mobility from Europe for Europe, reinforcing our commitment to Europe as an industrial hub and addressing the needs of European customers.”

Thomas Schäfer, CEO of the Volkswagen brand and head of the Brand Group Core, emphasised the importance of this development: “For electromobility to become widespread, we need attractive entry-level vehicles. Despite rising costs, our affordable electric vehicles will set new standards in technology, design, quality, and customer experience. Success in this endeavour requires political support and competitive framework conditions.”

VW plans to localise production heavily in Europe, benefiting the region as an industrial location and reducing CO2 emissions by minimising long transport routes for components.

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