Windrush Volkswagen has signed an exclusive remarketing deal with BCA to manage over 1,000 vehicles a year.
The Volkswagen dealer operates showrooms and servicing facilities in Slough and Maidenhead in Berkshire, serving customers from across the home counties. The partnership will see vehicles sold at BCA Blackbushe every Friday.
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Tim Attwood, managing director at Windrush Volkswagen, said: “BCA brings a unique mix of industry-leading technology and expertise to support our used car programme. The team at Blackbushe took the time to get to know our business and put together a remarketing programme that builds the right audience for every sale.”
BCA recently announced a significant update to its Buyer app with the introduction of live bidding from mobile devices. Customers are able to bid live in all sales across BCA locations, including e-auctions. Mobile customers can now also purchase stock instantly in fixed price ‘Buy Now’ sales.
Nick Taylor, business development manager at BCA, added: “Windrush Volkswagen is a fast-growing business that shares our passion for innovation. We’ve put a blended approach to remarketing at the heart of this partnership.”
Last month, BCA signed a remarketing contract with Kent and Sussex-based motor dealer JCB Group. The partnership will enable up to 3,000 vehicles to be sold annually at BCA Blackbushe in regular sales every Friday, with the first sale scheduled for 11 October 2019.
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By GlobalDataJCB Group holds the franchises for Volkswagen cars and vans, Mercedes vans, Honda, Kia, Mitsubishi, Seat, Skoda and SsangYong in Kent and Sussex. It employs over 500 staff throughout its network.
Jonathan Bischoff, managing director of the JCB Group, said: “BCA shares our commitment to innovation and has the scale to support our ambitious growth plans for our used programme. The team at Blackbushe bring a wealth of experience to ensure the maximum buying power is generated for every JCB Group sale, both in the auction lane and through BCA Live Online.”
