intentions
Manufacturers are making cars that are greener than ever, and
consumers are increasingly aware of ‘buying green’: two trends that
could adversely affect dealers who do not make sure their
environmental credentials are on show,warned consultancy Network
Automotive.
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Managing director Colin Bruder pointed out that corporate
efforts to clean up – and green up – their acts have been growing
in importance recently and that dealers and maintenance outlets who
fail to follow their lead may “come under pressure to change this
stance in the near future” from both private and fleet
customers.
“Companies like these will want to conduct a top-tobottom review
of their processes, looking in detail at their carbon footprint,
and they will be asking suppliers to play their part.This will
include dealers,” Bruder commented.
“Another point to consider is whether you may be able to pass on
some of the cost of making your operations more environmentally
friendly – for example, could you charge more for greener
servicing?” he added.
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