taken delivery of 24 Citroëns in a deal arranged by David Reid of
M&D Vehicle Management, with contract hire provided by Lex on a
two-year, 20,000 mile basis.
Service, maintenance and repair for the vehicles will be
provided by Citroën Retail Group Scotland in return for advertising
opportunities and exposure to the Hearts fanbase, comprising some
400,000 people worldwide.
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Models to be supplied include variants from the C3, C4, and C5
ranges and several C-Crosser 4×4 cars.
David Southern, marketing and communications director at Hearts,
said the Edinburgh club had gone for Citroëns as “we were impressed
by Citroën’s value for money proposition, high levels of standard
equipment and excellent safety features.” Low whole-life costs were
also an important consideration, along with the cars’ “low
emissions ratings and excellent fuel economy”.
Reid of M&D Vehicle Management, meanwhile, said he was happy
to have done the deal for Hearts – but that it would not stop him
working with Hearts’ bitter local rivals, Hibernian, for whom he
had previously arranged funding for a small fleet of minibuses.
“Business is business,” he said.
