Mazda is targeting driving
instructors with a view to encouraging learner drivers to
eventually buy a Mazda as their first car.
An array of incentives aimed at
17,000 qualified driving instructors include a low rate of finance
on Mazda2 and Mazda3 models fitted with dual controls, a header
board with graphics and a second speedometer.
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Mazda fleet and remarketing
director Peter Allibon said: “There is significant evidence that
newly-qualified drivers buy a derivative of the car in which they
took their lessons, because familiarity breeds confidence.
“Therefore, it makes sense for
Mazda to offer a cost-effective driving school car programme to
instructors.
“Not only will they benefit, but
the move could also result in a significant new business
opportunity for our dealer network.
Demand for Mazda vehicles was
strong during the first half of the year with new car sales up
21.4% in the six months to 30 June, totalling 24,873 units.
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By GlobalDataNet fleet sales, which totalled 2,977 units in the first half,
are up by more than 18% compared to the same period in 2009.
