Fleet customers still prefer telephone to internet for a variety
of services, according to a survey by Lombard Vehicle
Management.
Customers preferred phone calls to online methods for finding
out quotes, queries, information and ordering vehicles.
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Although 84 per cent of respondents were optimistic about
internet expansion in the fleet industry, two thirds agreed that a
phone call was easier than trying to navigate websites.
The report outlined how although slightly over half (56 per
cent) were comfortable conducting research online, it was more
reassuring to speak to someone before making commitments.
Head of Lombard Vehicle Management, Rob Bailey said: “It is
clear that although the internet is a growing and in some areas
already vital tool for fleet management, its use needs to be
carefully considered when delivering services to customers”.
