White Clarke Group is entering the
Turkish market, the software company has announced. The move forms
part of its international expansion strategy.
“We are committed to a long-term entry
and investment in the Turkish marketplace, starting with in-depth
market research to understand the market specifics, while
introducing our own know-how, technology and services,” said Peter
Kainradl, managing director of White Clarke Europe.
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White Clarke will be represented in Istanbul by
Nazli Civelek, who has worked with the technology provider for
several years in both its UK and European offices.
“We are looking to invest in adapting our systems
to meet the requirements of the local marketplace,” said
Civelek.
“Turkey has a very effective leasing association
and we look forward to working closely with them.”
“Although the recession, together with a major hike
in VAT on leasing contracts, has taken its toll, we believe there
is long-term value in the Turkish marketplace,” Kainradl added.
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