New analysis from Carmoola’s Car Depreciation Index, developed in partnership with vehicle data specialists Brego, reveals the family cars that hold their value best — and those that lose it fastest.
The findings come following a pivotal point in the UK car market. July is traditionally the busiest month for family car sales, according to Carmoola’s internal sales data, as buyers prepare for the summer travel season.
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Drawing on Brego sales data from more than 40 million UK transactions in 2025, Carmoola examined price trends for family cars — defined as hatchbacks, compact SUVs, MPVs, saloons and estates — over a three-year or 36,000-mile period.
The Porsche Macan emerged as the slowest-depreciating model, losing just 19.9% of its original value, followed closely by the Toyota Yaris Cross at 20.2%. These figures stand in stark contrast to the market average for family cars, which saw values fall by 43.4% over the same period.
At the other end of the scale, the Jaguar I-PACE lost 66.8% of its value, while the Audi E-Tron dropped by 65.6%. Based on average depreciation rates, sales volumes and Jaguar UK’s official new car pricing, Carmoola estimates that I-PACE owners collectively saw £432 million wiped from their vehicles’ value over three years.
When broken down by body type, MPVs proved the most resilient, depreciating by just 28.8% on average, while saloons were the weakest performers, losing nearly 36% of their value.
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By GlobalDataAidan Rushby, founder and CEO of Carmoola, said depreciation remains “the largest hidden cost of ownership,” and that choosing a car that retains its value can “save families thousands when it is time to upgrade or sell.”
He added that the rate at which a car loses value depends on “everything from the brand’s reputation and model popularity to running costs, fuel type and how well it fits with evolving consumer needs.” Even colour plays a part: while neutral tones such as black, grey and silver “often have broad appeal,” more vibrant shades like yellow or orange “can perform surprisingly well” because “buyers who want a yellow car are specifically looking for one and are less likely to be swayed by price alone.”
Rushby said the Car Depreciation Index is designed to “highlight these trends and help people make more informed decisions” when buying new or nearly new vehicles.
