November sales for six of the ‘top 10’ brands
in Europe fell compared to November 2009. German premium brands
continue to perform well, with BMW, Mercedes and Audi up 17.9
percent, 5.6 percent, and 3.1 percent respectively. Volkswagen was
Europe’s best-selling monthly brand in November, helped by sales of
its new Polo, which grew 11 percent compared to November 2009.
BMW’s 17.9 percent sales increase was also the
biggest among the ‘top 10’ European brands. Fiat’s sales
performance was the worst, down by 27.7 percent. Volkswagen remains
Europe’s best-selling brand, with 117,852 November unit sales.
Toyota continues to miss out on a place in the ‘top 10’ selling
brands due to strong Audi sales.
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Opel/Vauxhall improved its sales performance,
with sales growth of 3.8 percent for November compared to November
2009, compared to a 19.9 percent drop in October, compared to
October 2009.
There were strong sales of larger models,
especially crossovers and 4X4s. Monthly sales of Volkswagen Tiguans
and Land Rover Freelanders increased by 9.8 percent and 9.3 percent
respectively compared to November 2009, while Toyota Land Cruiser
and Mitsubishi Outlander sales were up by 38.3 percent and 43.1
percent.
The Volkswagen Polo, Opel/Vauxhall Astra and the
Citroen C3 were the only three models in the ‘top 10’ to increase
sales in November, up 11 percent, 12.6 percent and 9.7 percent
respectively, compared to November 2009. Strong sales of new
vehicles, such as the BMW 5 Series and Opel/Vauxhall Meriva, which
grew 115.5 percent and 71.9 percent respectively, demonstrate the
importance of investment in new models.
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