Alphabet (GB), a UK-based provider of sustainable mobility financing for businesses, has named Jean-Michel Barachy as its new Chief Operations Officer (COO).
Barachy brings over 20 years of international experience within the BMW Group, including leadership roles in IT and customer relationship management across Europe and Asia. Most recently, he served as COO for BMW Financial Services in Japan, where he led the digital transformation of the organisation.
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“I am thrilled to join the UK business,” Barachy said, emphasising the significant opportunities in the market to enhance the customer experience. He highlighted the role of data and analytics in creating dynamic, personalised business relationships, stating: “Innovation has transformed customer journeys, and I’m eager to leverage these advancements in the UK.”
Barachy’s extensive background includes implementing large-scale IT systems to optimise operational efficiency in markets such as France, Germany, and China. His expertise is expected to play a crucial role in driving Alphabet’s digital transformation and improving customer outcomes.
Mike Dennett, CEO of Alphabet (GB), welcomed Barachy to the leadership team, describing him as “invaluable” for advancing the company’s go-to-market strategies amidst rapid industry change. “Jean-Michel’s expertise in front-end and commercial financial systems will help us navigate evolving regulations and customer demands while maintaining best-in-class service,” Dennett said.
Barachy’s appointment aligns with Alphabet’s strategy to harness emerging technologies to streamline internal processes and elevate its offerings to clients, from SMEs to large corporations.
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