Carmoola, a UK-based fintech, has announced the appointment of Angus Reid as its new Head of Partnerships, according to a company press release.

In this newly created role, Reid will be tasked with expanding Carmoola’s dealership network, strengthening collaborations with motor retailers, and forming strategic alliances aimed at giving more UK car buyers access to what the company describes as “fast, fair and transparent” car finance.

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Reid brings over ten years of experience across the automotive, fintech and recruitment technology sectors, the release said.

“We’re building the future of car finance, and forging strong relationships with dealerships is central to our strategy,” said Aidan Rushby, founder and CEO of Carmoola. “Angus has the commercial drive, strategic mindset and leadership experience to take our partnerships to the next level.”

Rushby added that Carmoola had received positive feedback from dealerships since its launch just over three years ago. “They all comment on how seamless the process is and how this frees them up to concentrate on what they do best, selling cars and building close client relationships,” he said.

Reid said he was “proud” to join Carmoola during its next phase of rapid growth and looks forward to developing a “best-in-class partnership proposition” for UK dealers.

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“Car buyers today expect speed, simplicity, and transparency, and that’s exactly what Carmoola provides,” Reid said. “I look forward to helping our dealer partners tap into this demand and grow with us.”

Carmoola’s app-based system allows customers to get a budget, sign agreements, and pay for a car online.