Asset finance software providers and consultants CHP Consulting has rebranded as Alfa.

CHP was well known for its Alfa Systems software, so the rebrand will help unify the Alfa Systems and CHP brands.

CHP Consulting has been a headline sponsor at the most recent Leasing Life conferences, and is the headline sponsor of the upcoming Motor Finance Europe Conference.

Alongside the new name, Alfa has also launched a new website, alfasystems.com.

Andrew Denton, chief executive officer of Alfa, explains: "This change will present a more progressive image, unify the dual brands of Alfa Systems and CHP Consulting, and give us a brand that better describes what we do. We are one company, with one product, and one brand – and we want that to be clear in our market presence.

"We’re excited about the opportunities it will give us going forward."

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By GlobalData

The rebrand was announced at the Leasing Life Conference & Awards 2016, which took place at the Hotel du Collectionneur in Paris on 24 November 2016