Paragon has appointed a national sales manager to its motor finance business, bringing experience at franchised dealerships and a high-street lender.

Geoff Duncalf has joined in from over eight years at Lloyds Banking Group. His role at Paragon will see him lead a team of six regional sales managers, focused on forging partnerships across the country with dealers and brokers.

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At Lloyds, he started out as financial advisor within the retail banking business before becoming senior account anager at Black Horse in 2013. His responsibilities within Black Horse included managing £40m worth of retail advances.

Prior to joining Lloyds in 2010, he had been sales manager at Pinkstones Toyota in Stoke-on-Trent for four years.

He also holds accreditation as automotive finance specialist from the London Institute of Banking & Finance.

Duncalf said: “I have worked my way up in the motor industry, which was important as it allowed me to understand what dealers and brokers want from a lender. I’m looking forward to getting out and meeting new introducers and forging strong, lasting relationships.

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“I’m particularly enthusiastic about the digital side of our industry and keen to help and provide feedback to introducers on how this can be developed to enhance the end users’ buying journey – it’s just one great way of how we can add value at no extra cost.”

Julian Rance, motor finance director at Paragon, said: “The national sales manager position is a new role at Paragon, which aims to further develop and build Paragon’s partnerships with introducers across the motor finance and leisure markets.

“As a specialist lender, Paragon prides itself on having a combined specialist knowledge of both finance and the motor industry and Geoff Duncalf’s strong background in this field reflects that.”