First Vehicle Leasing (FVL) has appointed long-serving executive Ian Ball as its first Commercial Director, a newly created role designed to support the broker’s expansion plans.
Ball, previously General Manager, steps into the position as FVL looks to build on last year’s performance, when leasing volumes rose by 40%. The move comes after the company’s 2023 acquisition for an undisclosed amount by Tilsun Leasing, part of Ogilvie Fleet.
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Managing Director Andy Bell said the appointment would be “critical as we take FVL into the next ambitious growth phase”, noting that Ball’s 20 years with the business made him “ideally placed to shape our commercial strategy”.
Based at FVL’s Middlewich office in Cheshire, Ball will also continue to work closely with the company’s Glasgow site, where the broker was founded in 1999.
Commenting on his promotion, Ball said he was “looking forward to this new challenge” and highlighted the company’s focus on personal contract hire. He added that new technologies, including artificial intelligence, would be used to “drive business efficiencies whilst creating even stronger customer relationships”.
The promotion comes as industry forecasts point to steady demand in the personal leasing market. The BVRLA’s 2025 Industry Outlook reported “some optimism for personal leasing demand”, while the government’s new Electric Car Grant is expected to support uptake of electric vehicles among personal customers.
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By GlobalData
