Hertz has renewed its remarketing partnership with Dealer Auction for an additional two years, according to a company press release. The deal sees the continuation of a collaboration that will see more than 4,000 vehicles per year sold through Dealer Auction’s digital platform.
The renewed agreement will allow Hertz to continue using Dealer Auction’s customised cascading system, which offers a three-tier sales approach across both closed and open networks. This system includes a 24-hour timed auction, a 48-hour buy-it-now listing, and Dealer Auction’s recently introduced “Make Me an Offer” tool.
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Dealer Auction, an independent company formed through a joint venture between Cox Automotive and Auto Trader, offers buyers real-time insights — such as pricing, time to sell, and retail rating — through its integration with Auto Trader.
The decision to extend the partnership followed what the company described as “stand out results” from the first phase of the collaboration, which began in 2023. According to the release, Hertz worked closely with Dealer Auction to revamp its remarketing strategy, including the launch of a branded storefront and the introduction of a bespoke cascade process aimed at streamlining sales.
Since listing its stock on Dealer Auction, Hertz reported a 31% increase in its buyer base within six months, along with a four-day reduction in average days to sell and a 5% improvement in CAP performance.
“The results speak for themselves,” said Paul Read, Fleet Marketing Manager at Hertz. “But what can’t be captured by data is the great collaboration we’ve built with Dealer Auction. They’re always challenging us to get better results.”
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By GlobalDataDave Pretty, Head of OEM and Fleet at Dealer Auction, added: “When Hertz first came to us, their remarketing strategy needed a complete overhaul. It fills me with immense pride to see how far we’ve come and to continue working together into the future.”
