Hertz said Wednesday it will begin selling pre-owned vehicles on the US store of Amazon Autos, marking a major expansion of the rental company’s retail operations as it looks to diversify revenue.
Shares of Hertz jumped in premarket trading after the announcement.
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Under the partnership, customers will be able to browse thousands of Hertz cars on Amazon Autos, complete their purchase digitally and pick up the vehicle at Hertz locations.
CNBC.com reported that buyers within 75 miles of Dallas, Houston, Los Angeles and Seattle will be able to shop starting Wednesday, with plans to scale to 45 locations nationwide.
The move brings more visibility to Hertz’s car sales business, which it has been working to grow. It also represents a new step for Amazon, which launched its autos business in December through a partnership with Hyundai.
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By GlobalDataAmazon Autos added used and certified pre-owned cars earlier this month, and Hertz will become its first fleet dealer, offering vehicles from Ford, Toyota, Chevrolet and Nissan.
“Our goal is to reimagine the car-buying experience and meet customers where they are,” Jeff Adams, executive vice president of Hertz Car Sales, told CNBC.com. He added that Amazon is the “ideal partner” to give shoppers access to Hertz’s used car inventory on a trusted marketplace.
The push into online car sales comes as Hertz continues its turnaround efforts. The company filed for bankruptcy in 2020 during the pandemic and later scaled back an ambitious EV strategy. Last year, CEO Gil West unveiled a “Back-to-Basics Roadmap” aimed at improving fleet management, revenue optimization and cost controls.
Hertz said the first quarter of 2025 marked its strongest ever for retail vehicle sales. On its Aug. 7 earnings call, West highlighted momentum in the company’s Rent2Buy programme, which lets customers rent a vehicle for three days before deciding to purchase. That program is expected to expand to more than 100 cities this year.
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