Appearance was the most popular reason for choosing a fleet’s predominant vehicle model, according to Kia Motors UK’s Fleet Market Attitudes report for 2015.
Kia Motors asked fleet managers the top three reasons for choosing their most predominant fleet model. 43% selected appearance, above environment friendliness (42%) and fuel efficiency (32%).
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Respondents said the eco-friendly proportion of their fleets would increase by 42% over the next five years, reflecting the fact that 42% listed environmental friendliness as a top three reason for choosing models.
In order to consider changing their organisation’s entire fleet to eco-friendly models, respondents said they would need to see an average saving on fuel of £483 per car per year.
The report also found that only 41% of those who had installed telematics reported reduced fuel costs.
John Hargreaves, head of fleet and remarketing at Kia Motors UK, said: "What our research clearly shows us is that while cost efficiency is high on the fleet manager’s agenda, it might not always be the deciding factor when choosing cars for their fleet.
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By GlobalData"There are many things to consider outside of costs such as employee satisfaction and providing benefits that will attract new employees, and also the image the business may want to portray in their choice of vehicle. It is also interesting to see that eco-friendly features such as ISG and efficient engines are now as important as the appearance of the car."
The research was carried out in August 2015, involving 150 fleet managers and 300 fleet drivers.
