Leapmotor UK has rolled out its first nationwide television advertising campaign, marking a significant step in building awareness since the brand’s UK debut earlier this year.
The campaign, created by McCann Birmingham, centres on the theme of taking life’s important ‘leaps’ before urging consumers to consider switching to electric. The 30-second advert will run across ITVX, Channel 4, Sky Media, Amazon Prime, Disney+ and YouTube.
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Damien Dally, Managing Director of Leapmotor UK, said the initiative demonstrates the company’s ambition to accelerate brand recognition, noting that Leapmotor is “dedicated to making electric car ownership accessible to as many people as possible.”
Leapmotor entered Europe in 2023 as the newest marque within Stellantis’s multi-brand portfolio. Its UK line-up currently consists of two battery-electric models — the compact T03 city car and mid-size C10 SUV — sold exclusively through Stellantis’s established dealer and aftersales network.
Leapmotor was founded in Hangzhou, China, in 2015. In October 2023, Stellantis poured about €1.5 billion in for a 21 percent equity stake and 51 percent control of its European sales joint venture—clearing the way for Leapmotor’s UK debut. The tie-up gives Leapmotor a direct European foothold while letting Stellantis tap cost-effective Chinese EV platforms to broaden its entry-level electric range.
The advertising push follows the introduction of the self-funded LEAP-GRANT incentive, which has been used to stimulate retail demand in a competitive segment. By combining the grant with Stellantis’s finance infrastructure, Leapmotor has positioned the T03 as the lowest-priced five-door EV currently available to UK customers.
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By GlobalDataWhile affordability is central to the launch strategy, the campaign also underscores Stellantis’s role in providing reassurance to early adopters of a new brand. Vehicles are backed by a four-year warranty, with the battery covered for eight years, alongside dealer support from the parent group’s existing retail footprint.
Industry observers will see the campaign as a signal of Stellantis’s intent to diversify its European EV portfolio while leveraging scale advantages to drive down entry costs for customers.
