Madox Square LLP has launched a rebrand designed to sharpen its positioning in the automotive and financial services sectors, unveiling a new strapline, website and refreshed visual identity.
The UK-founded advisory and business development practice, which has worked across retail, fleet, finance and technology since 2014, says the new look reflects an evolution of its role rather than a reinvention.
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Paul Bennett, Partner, Managing Partner for Madox Square, said: “We’ve introduced a subtly refined logo, a bold new strapline, and a new website. The strapline says it plainly: ‘Experience Driving Excellence.’ That’s not marketing fluff. It’s a promise we intend to deliver on, every pitch, partnership and strategic plan.”
Bennett said the rebrand comes at a time when the automotive sector is facing unprecedented complexity. “From electrification and connected cars to fleet strategies and embedded financial services, decision-makers need advisers who both understand the engineering and speak fluent commercial reality,” he explained.
He added that Madox Square’s new identity is intended to make the firm’s capabilities clearer to prospective clients while retaining its pragmatic and results-oriented approach. “This is an evolution, not a reinvention. The firm’s DNA remains the same: pragmatic, results-oriented advisory and business development support with a global outlook. But the new identity and digital hub make one thing easier: finding us when you want to stop talking about change and start making it happen.”
The firm, while rooted in the UK, operates internationally across Europe, Asia Pacific and the Gulf Cooperation Council region. Bennett said the international footprint was central to the firm’s growth strategy: “If your next growth step requires navigating a tricky regulatory environment in Europe, launching a data-driven finance product in APAC, or establishing partnerships in the Gulf, we want to be the practical, slightly impatient partner that pushes deals across the line.”
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By GlobalDataBennett also characterised the process of rebranding as deliberately action-driven. “We like to say our rebrand involved fewer meetings and fewer PowerPoints, but more decisive action. Think of the makeover as an executive tune-up.”
