More ‘commuter-sized’ motorcycles and scooters (those between 101-125cc) were sold in 2015 than in any year since records began in 1983, according to the Motorcycle Industry Association (MIA).
Over 43,700 commuter sized bikes and scooters were sold over the 12 month period. Total 2015 motorcycle and scooter registrations for the year hit 114,160, up 12.7%.
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Bikes accounted for the majority of sales (69,987) for the year, compared to the 31,290 scooters sold over the period.
Steve Kenward, chief executive officer of the MIA, said: "We’re seeing an increase in sales of new motorcycles of all sizes, but our records show that we’ve never seen as many bikes of this size sold before. We think it is likely that they are being used for commuting, as they are economical to run and easy to park.
"Motorcycle dealers have been reporting an increase in families swapping a second car for a motorcycle, to beat the misery of sitting in traffic during rush hour. Motorcycles and scooters can filter through slow moving traffic and are tremendous fun, with riders tending to rate their commute more enjoyable than other transport users".
Close Brothers Motor Finance chief executive officer James Broadhead said: "Motorbike buyers – and indeed dealers – have traditionally been passionate aficionados and consequently the sales journey has been set up to cater to this. However, as commuter motorcycle sales grow, dealers will have to be prepared for these very different buyers seeking an alternative to being stuck in rush-hour. A different approach to marketing is crucial as convenience, cost-efficiency and practicality tend to be top of mind for commuter buyers. Sales teams need to be ready to adjust their pitch between commuters and typical bikers, being the expert voice for both but in different ways."
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