A new finance brokerage named Coast has been launched by the team behind Dawsongroup finance, offering finance solutions for businesses of all sizes across a broad range of commercial assets.

Based in Ringwood, Hampshire, Coast aims to provide a stress-free service to businesses nationwide, from SMEs to larger enterprises, enabling them to access finance for assets ranging from vehicles and machinery to IT equipment.

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Billy Hart, Head of Sales at Coast and Dawsongroup finance, explained the rationale behind the new venture. “Over the years, the Dawsongroup finance team has unearthed a huge amount of funding opportunities which could have been facilitated through a brokerage service – and that was the genesis of Coast,” said Hart.

He added that Coast will now allow Dawsongroup to offer a more comprehensive service, enabling customers to finance a wider variety of assets, including software and office equipment, without having to go elsewhere.

With a team of nine professionals who collectively have 60 years of experience, Coast is poised to make a strong impact on the market. The brokerage has access to a panel of 20 lenders and promises swift turnaround times along with a personalised, transparent service. Hart highlighted the initial success of the brokerage’s soft launch, during which Coast quoted for £17 million worth of deals in the first six weeks. These deals ranged from a £450,000 potato harvester to DJ decks, demonstrating the diversity of assets Coast will help businesses finance.

Coast will officially launch on 23 October with a ribbon-cutting event at its offices in Ringwood, where the Mayor of Ringwood, Cllr Rae Frederick, will be in attendance, along with colleagues from Dawsongroup PLC and local business representatives.

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Dawsongroup finance, which focuses on lending for hard-wheeled assets, will continue operating as before, with Coast providing additional brokerage services to help customers finance a broader range of assets.