Nissan’s online offering topped Auto Retail Network’s third annual website assessment, beating second placed Vauxhall and third placed Volkswagen.
Vauxhall’s franchised dealer group Drive Vauxhall topped a list of 54 franchised retailers, while Car Shop was rated as having the best used car website.
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The survey provided an independent assessment of how the various websites met consumers’ needs at their first point of contact by studying the online offerings from various dealers and manufacturers.
Sites were scored on their tablet, mobile and desktop sites, including finance offerings, and given a score out of 100. They were also rated on enquiry response speed.
Tristan Young, editorial director of Auto Retail Network said: "Now in its third year, our research for the Website Report 2015 shows most websites have improved during the past 12 months with enhanced mobile performance and greater functionality.
"The Achilles Heel for the car retail websites we tested continues to be the response to customer enquiries. While many websites typically provide an automated reply promising a call within a defined timeframe, we do not believe that this is an adequate response for consumers. In an age where customers can view, purchased and have products delivered within two hours it is impossible to believe that car retailers are only able to guarantee a call back within 24 hours.
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