The Carcraft brand has been brought back from the abyss by Reg and Louis Rix, the owner and management team behind Carfinance247.
Carcraft was once the seventh biggest used car retailer in the country, however went bankrupt in May after efforts to sell the loss-making company failed.
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In July the Rix brothers bought the Carcraft domain for an undisclosed sum, and revealed their intent to relaunch the website.
Although the domain name is the same, the owners were keen to emphasise that the new site is totally separate from the previous incarnation.
The new site will operate in partnership with online broker Carfinance247. As such, the brand aims to distinguish itself by allowing customers to source their car and finance at the same time.
On the site, Louis Rix, co-owner of Carcraft, said: ""As the new owners of the Carcraft brand, it saddens us to be reminded of the losses incurred when the previous business went into administration.
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By GlobalData"We want to reassure customers that the new carcraft.co.uk website is nothing to do with the previous company, it simply has the same name, so unfortunately we’re not in a position to be able to do anything about what happened with customers or staff of the former CC Automotive Group. This was handled at the time by the administrators Grant Thornton UK LLP."
In a statement, Reg Rix, managing director Carcraft, said: "The plan is to reinvigorate consumer confidence in the Carcraft name by delivering a reliable and trustworthy one-stop-shop for finding and funding a used car online.
"Having worked in the motor industry all my life the Carcraft brand means a lot to me. It was a huge deal during my early years in the trade and I was sad to see it go. I believe we can breathe new life into it, reviving it for the digital age and ultimately turning it back into a name that customers will trust and think about with affection."
