A Geotab survey of UK professional drivers indicates substantial conditional acceptance of in-cab video systems when those systems deliver immediate, AI-powered audio coaching rather than storing inward-facing footage for later review.
The study found 91% of respondents would be more comfortable with instant audio coaching based on real-time analysis, signalling a clear preference for in‑cab interventions that operate without prolonged retention of personal images.
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Despite that preference, the survey also recorded widespread unease about camera use. Eighty-seven per cent of UK employees reported concerns about in‑cab cameras, yet 97% said they would be willing to accept cameras if footage could demonstrate they were not at fault following a collision. The juxtaposition of these figures suggests drivers are not rejecting the technology itself but are seeking assurance around fairness and practical value.
Respondents identified multiple specific worries without a single dominant issue. Concerns included footage being taken out of context and used against drivers for disciplinary action, both cited by 34% of those surveyed, and data security, cited by 32%. Geotab’s analysis describes this pattern as an education gap that fleet managers must address to support wider adoption of video systems.
The UK sample was part of a broader European study covering more than 3,500 professional drivers across seven countries and highlighted a recurring “privacy versus protection” dilemma in driver attitudes. In the UK, 35% of drivers regarded dashcam footage as a useful tool for professional development and safety, a higher share than in other surveyed markets.
The research also showed substantial support for constructive use of footage: 67% of drivers were positive about using recordings for coaching provided the approach remained collaborative and developmental, while fewer than 1% saw no benefit in dashcams. When asked about the primary advantages, drivers emphasised improving standards through coaching, increased personal security and the ability to prove non‑fault in collisions.
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By GlobalDataEdward Kulperger, Senior Vice President, EMEA at Geotab, said the narrative that drivers oppose technology “is outdated” and that acceptance increases when drivers understand the developmental and protective intentions behind camera systems. He argued fleet operators have an opportunity to improve education around how these systems are used.
For fleet managers considering deployment, the survey underlines the importance of clear policies on access and use of footage, robust data governance, and communication that frames cameras as supportive tools rather than punitive measures. Addressing the varied concerns identified by drivers will be central to building the trust necessary for widescale implementation.
