Resistance among company car drivers to changing their driving
habits is fading, a survey by Alphabet has found, with younger
drivers happier than older respondents to modify their habits
behind the wheel in order to save cash and carbon.

The multi-marque fleet lessor, owned by BMW, said that 80
percent of younger participants in the survey were happy to
consider lift-sharing in order to reduce their carbon footprint,
with 60 percent of overall responses in favour of the idea.

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Mark Sinclair, director of Alphabet said: “We ran this survey to
assess how drivers in general feel about adopting new behaviours.
The fact that many respondents said they would consider a departure
from the norm such as lift-sharing could be seen as a good sign for
organisations that are thinking about introducing new policies and
working practices in the coming years.

“We don’t expect lift-sharing to take the place of dedicated
cars for essential business users. But car-sharing has established
a growing following among commuters and we expect to see steady
growth in the number of people using internet lift-sharing sites or
workplace schemes.”

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