Emissions data to benefit used car
dealers

With Vehicle Excise Duty (VED) on high CO2-emitting vehicles due
for a hike next year, and, to a lesser extent, the growing number
of carbon conscious consumers, used car dealers are finding it
worthwhile to include CO2 emissions data to the profiles of cars
they sell even though they are not legally obliged to do so.

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Spotting this trend, data provider Experian
has added an Environmental Report containing information on CO2
emissions of used vehicles to its AutoCheck product.

The report, which Experian claims is one of the most
comprehensive available, includes information on VED payable on a
used vehicle over a period of either six or 12 months.

“New car dealers are required by law to display the CO2 emission
and Vehicle Excise Duty information on all their new stock.
Customers are much more aware of the effect these factors have on
the environment and their pockets, so they are asking more
questions.

“As a result, a number of our used car dealers have expressed a
desire for this information so that they can display it on their
used stock,” said Kirk
Fletcher
, managing director of Experian’s Automotive
division.

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However, Fletcher added, consumers’ household buying habits are
motivated less by the desire to reduce carbon footprints than by
the wish to reflect personal lifestyle choices.

He also revealed that diesel car sales increased by 5 per cent
in six months to June from the same period last year with the
supermini segment being the best-seller in the UK. But this was
still in line with rising sales of sports utility vehicles (SUVs),
multi-purpose vehicles (MPVs) and luxury vehicles.

“This suggests that although the environment doesn’t completely
influence their choice of car, consumers are more aware of the
extra costs and want more information upfront before making a
decision. Therefore, the VED band and associated costs, in addition
to the CO2 emissions information, could be valuable for the dealer
in helping to sway the car buyer,” Fletcher concluded.