growth
Fleet solutions provider Fleet Alliance is predicted to deliver
around 3,600 new vehicles during 2007, according to managing
director Martin Brown. In addition it has expanded significantly in
recent months – and launched an asset finance division.
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Fleet Alliance was established in 2002 as a network of motor
finance and contract hire brokers servicing the small to
medium-sized fleet sector. Recently, as a platform for growth, it
has re-formed its relationship with its affinity partners into
three distinct groups.
Member Partners are Fleet Alliance franchisees which operate from
10 regional sales offices across the UK. Associate Partners are
typically independent fleet brokers trading under their own name on
a regional or national basis, whilst Dealer Partners consist of
around 40 motor-dealer introducers, the vast majority of which are
franchised.
Brown explained that total sales from affinity partners have
increased by some 60 per cent in the last 12 months. Gross fee
income is on schedule to reach £3.1m and sales turnover to hit a
high of £80m during 2007.
He defines Fleet Alliance now as “a complete fleet solutions
provider”. “By positioning our business between the traditional
vehicle finance broker and the bank-owned contract hire companies,
we have been able to provide our clients with the best of both
worlds,” Brown explained.
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By GlobalDataThe company’s well-established relationship with its four principal
funding sources ensures that affinity partners obtain keen pricing.
It also provides them with access to back-office support and
systems for vehicle ordering, processing and administration. This
also comes with selected add-on products such as a daily rental
service and a service, maintenance and repair product which include
the ability to book vehicle services online.
Also available as part of the affinity offering is the company’s
new online procurement and data management systems, Concilium. This
allow affinity partners to track the location of specific vehicles
within the supply chain around the clock and thereby keep a close
eye on their own deals.
Brown is optimistic about growth: “Our five-year plan shows us
ordering some 7,000 new vehicles a year by 2012. This effectively
doubles the size of our business – a target we believe is eminently
achievable.”
Fleet Alliance is now looking to recruit an additional five sales
staff. “Our direct sales staff are continuing to perform very
strongly and with all our new structure on place we are going for
growth,” Brown said.
