Frontline Solutions has launched DealTrak123, a point-of-sale
system that allows commercial vehicle and private car dealers to
stream a finance proposal to the most appropriate lessor without
the need to multi-proposing deals.
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Andy Shuter, Frontline’s director told Motor Finance that a
franchised automotive dealer typically directs some 55 per cent of
proposals to the manufacturer’s captive finance company, 25 per
cent to a second-tier prime lender and the remainder (20 per cent)
to a broker.
He said: “DealTrak123 allows a dealer to enter a proposal in one
format, validate the proposal and forward the deal to the
appropriate lender in the format that the lender requires. The
result is instant decisions with no proprietary software or
hardware required, no complicated downloads and the very minimum of
training in usage.”
DealTrak123 includes a facility called Rosetta which acts as a
translation gateway to lessors’ systems. Shuter explained: “Rosetta
defines applications into one standard format and translates them
into what is required by each lessor. It ensures that each lender
and lessor can position themselves in the correct market sector and
thereby protect their targets and efficiencies.”
The system, which includes a deal optimiser together with full
reporting functions and lead generation options, has already been
adopted by some five automotive manufactures for use in their
franchise dealer groups. It also is generating much interest
amongst brokers – some 26 of whom are already signed up.
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