beating standard car-hire
Clever marketing and growing demand have seen an increase in
longer-term rentals for franchised dealers who run their own car
hire operations, according to motor industry support services
provider Network Automotive.
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Network Automotive, which manages its own rental programmes on
behalf of several major manufacturers, reported a greater number of
rentals running into weeks and months – leading to an increase in
profitability and reduction in administration.
Managing director of Network Automotive, Colin Bruder said: “It is
also a reflection of the trend in the jobs market towards shorter
term contracts. If an individual or group of employees are taken on
for 12 months to service a particular contract, it makes little or
no sense to buy or lease vehicles for them.
“In these situations, rental is a good solution and
dealers are starting to take a slice of that business through
better sales and marketing to fleets.”
Bruder also said that the traditional advantages of dealer-based
rental also applied to the trend towards longer-term hire: “If a
fleet driver has driven one of your cars for three months and liked
it, there is every chance they will choose one as their permanent
company vehicle.”
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