Christmas present
The motor industry charity BEN was the grateful recipient of a
munificent donation from the Vauxhall
Retailer Association. The magnificent sum of £100,000 was handed
over to BEN chief executive Gerard Barclay at Vauxhall’s Retailer
Convention in Tenerife. He said: “We are indebted to Peter Swire,
Vauxhall Franchise Board chairman, for his dedication and ongoing
commitment to BEN. His support in helping promote BEN to his retail
network has been exceptional and this is very encouraging,” and
also thanked the retailers who had helped raise the sum. Swire
added: “As reported by the press recently Vauxhall has taken the
number one sales spot several times this year showing an increase
in market share over 2006. This is due to a fantastic product range
and to the hard work of our retailers. All our efforts are paying
off and we wanted to share our success with BEN and its
beneficiaries.”
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Unwelcome connotations
Motor Spy was amused by a recent press
release from Experian
about its new product Risk Triggers, which claims to help lenders
identify debtors at risk of defaulting through analysis of early
warning signs. Fair enough, and we are sure it will be a useful
tool in the current uncertain credit climate.
But what’s this? “Real-time notification services will become the
bedrock of risk management for our clients – this is the lender’s
version of the technology of Minority Report,” explains Peter
Brooker, director at Experian. Eh? The whole point of the Steven
Spielberg film Minority Report was that the ‘pre-crime’ prediction
system was flawed, and was causing innocent people to be punished
for crimes they did not commit – hardly the kind of outcome
Experian wants to shout about. Isn’t it great when PRs don’t think
things through thoroughly?
I’m a celebrity, get me cheap car insurance
It was logical, really. With the majority of UK
teenagers apparently listing “celebrity” as their dream career, or
so Motor Spy is led to believe, now comes news that online insurer
elephant.co.uk will henceforth accept “celebrity” as a valid
occupation when taking out a car insurance policy. They will pay
for the ‘privilege’, however – the insurer says it would charge
Jade Goody, celebrity 22 per cent more than Jade Goody, dental
nurse, while Brian Belo, Big Brother winner would pay 40 per cent
more than Brian Belo, data entry clerk.
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