All articles by Alejandro Gonzalez
Alejandro Gonzalez
Alejandro Gonzalez has been the Editor of Leasing Life since January 2020.
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Rediscovering the customer in automotive go-to-market strategies
A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer Experience at MHP Consulting UK, a Porsche-owned company.
