Vehicle auction firm G3 Remarketing has spoken about the power of social media after the company saw a 23% year-on-year increase in new registered buyers for their online auction platform via Twitter.
The company, which last month reported strong Audi and Mini sales, also said it had seen a 127% increase in Twitter followers over the same period.
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Tom Marley, head of operations at G3, said: "We use social media in such a way to engage with potential customers and to get their thoughts, views on various points such as vehicle prices, high and low performers and what do people need to dispose of.
"It is an integral part of the marketing plan and we are delighted with the results so far."
Similarly, the car finance industry saw many exponents of social media across 2012, from those handling customer-interaction content for Ford, to industry software developers’ praise for Kia’s open customer review policy, the embrace of social media by dealer groups and the use of internet research in a changing vehicle retail market.
G3 also recently launched an online bidding platform and spoke to Motor Finance about other trends in remarketing.
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By GlobalData
