JBR Capital, a specialist in luxury vehicle finance, has announced a series of new measures aimed at improving affordability and streamlining the customer experience. These changes build on the company’s strategy to strengthen its market position following its acquisition by Shawbrook in 2024.

Key updates include the introduction of a more competitive annual percentage rate (APR), enabling increased affordability for customers. In addition, JBR has raised the upper limit for standard pricing on regulated loans from £175,000 to £200,000, widening access to larger financing options.

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The lender has also simplified its criteria for financing emerging and classic cars, with vehicles valued at over £100,000 now qualifying for standard pricing. For high-net-worth customers, the maximum single customer and vehicle exposure remains unchanged at £2 million.

Among the other changes are a reduction in APR by 2% for third-party refinancing, making refinancing a more attractive option, and the extension of JBR’s balloon refinance product to standard terms, a feature that was previously classified as specialist.

Additionally, the introduction of new electronic signature technology is set to streamline processes, enabling faster decisions and simplifying documentation.

These enhancements follow earlier product improvements announced in October 2024, which marked the company’s transformation under Shawbrook’s ownership.

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Darren Selig, Founder & Head of JBR Capital, said: “Our extensive experience and sector knowledge place us at the forefront of high-end car finance, enabling us to deliver higher approval rates through our market-leading products and holistic underwriting approach.”

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