Motors.co.uk has predicted that 2015 will see dealers increasingly adopt new technologies to boost market presence.
The retailer said that in 2014 over 30% of its web traffic came from mobile devices, and for this reason it recommended dealers make sure their sites are mobile enabled.
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It also recommended that dealers use video content to drive online engagement, particularly from out of area customers.
More generally, Motors.co.uk recommended that dealers continue to upgrade their websites to personalise each users visit, for example capturing a consumers’ shortlist cars of interest, saving searches or recommending cars.
Looking at stock, Motors.co.uk’s American sister site, Autotrader.com, found that 48% of consumers would not purchase a car they liked if the technology in it was too difficult to use.
The survey also found that 40% of people would like to spend more time in test drives evaluating the vehicles technology and safety features. Overall, Motor.co.uk said that in car technology was no longer an optional extra.
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